• Founder of S'more'a'licious Laura Vogan

Our Story

In 2020, amidst the challenges of a global pandemic, our founder Laura a second time new mum found herself navigating the uncharted waters of motherhood during lockdown.  Battling postnatal depression, Laura found solace and joy in the simple pleasures of motherhood and, surprisingly, in the comforting embrace of marshmallows!

S'more'a'licious was born three months after the birth of her lockdown baby, as she decided to spread the love by gifting her handmade s'mores kits during the festive season. The response was overwhelming and encouraged by the positive feedback, Laura decided to turn her newfound passion into a full-fledged venture. With determination, resilience, and a touch of sweetness, she navigated the challenges of building a business without any prior experience.

As the world gradually emerged from lockdowns, S'more'a'licious continued to flourish. Despite having no pre-existing culinary skills, Laura delved into the art of marshmallow making and the brand expanded its offerings beyond s'mores, introducing a variety of handmade marshmallows, marshmallow fluff and innovative mallow combinations. 

Today, S'more'a'licious stands not just as a leading luxury marshmallow and s'mores brand but as a testament to the power of resilience, the sweetness that can arise from challenging beginnings, and the importance of spreading kindness in every bite.  Laura's journey is more than just about creating delicious treats; it is one of healing, of finding purpose in the midst of challenges and bringing people together to create s'more memories. Each s'more a symbol of love and a reminder that sweetness can be found even in the darkest of times.